21 February 2019
LIVE is the key to TV. From Moffett this morn "Live programming, which we define as news and sports (events and non-events), has grown its P2+ GRPs at a +1% CAGR since 2011 (see Exhibit 8). In contrast, P2+ GRPs for non-live programming have decreased at a -7% CAGR since 2011."
Published 21 February